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What business all about?

The objective that just about everyone in business wants is freedom. Predominately financial freedom, security, and long-term wealth, but it's also the freedom to do what they want, be their own boss. Building a successful business is what they believe they want, but as 80% of business owners find out, not always how it turns out.

Building a continuously growing business, that is profitable and runs as a business, not as a job, more often than not requires some basic skills that all too often don't become obvious until often too late.

Business owners and their teams need skills, but they also need to know why they need to do what they do, not just do it. Changing a few small and simple things in any business, small or large, can have a huge outcome on the success and returns to that business. BUt you have to know what they are!


It starts with your people. The right people, with the right skills and understanding the right reasons they do what they do.
People make all the difference. They will make or break the business. They will be the reason that people will want to deal with you, or the reason they go to your competition.
Your staff, their training and their sales and service abilities all contribute to the growth or decline of a business.


Where are you going? 80% of businesses fail in the first five years because of lack of planning and of the ones that made it, 80% of them fail in the second five-year period. (And that doesn't include the ones that keep plodding along year after year and make less than a below average wage!) And it's all because of lack of planning. Lack of business planning, marketing planning, staff planning, growth planning and just about anything else that should be planned. It doesn't need to be complicated though. You just need to know where you're going.

Understanding the objective in the first place, knowing what's possible within your market and what's possible for your business totally changes the way someone looks at what their business could do for them.

Where could it all go? How successful could your business be, if you knew what to look at, what could be improved by simply tweaking. The potential is amazing. And it's all about maximising the potential. Knowing what you want from your business, the market, and what your business could do right now and what it could in the not too distant future.
It's all about people, planning, and possibilities.